Only connection continues.
Not transaction. However rich your features or true your benefit, if you lead with the descriptive or common (especially if you rely on AI to remix what’s already been said), whatever you win isn’t loyalty, and it won’t last.
To find your people where they are and bring them along, you have to be honest, vivid, and (yes, dammit) human. No one trusts what they don’t understand, and feel understood by.
Words are the beginning.