Medtronic
EVERYDAY EXTRAORDINARY
From dominant products to coherent programs, a left-hook strategy greets challenge candidly, seizing interest, earning credibility and uniting audiences in readiness to engage with this medical technology giant.
A print ad and brochure for the Endurant stent graft invests surgeons with an incomparable range of ability. This product launch has been one of Medtronic's most successful, and remains a marketing benchmark for the company.
Design that expresses the cardiovascular system as flowering branches meets messaging of continuous growth, incentivizing enrollment in an unprecedentedly interdisciplinary clinical skills education program, Cardiovascular in Common (which I named). The Medtronic Academia tagline pinpoints the benefits of ongoing professional development across all communication materials.
BRANDING, PRINT, OUT-OF-HOME
design :: WCG