Cello & Maudru

CHARACTER + CRAFT

Over more than a decade of relationship with one of Napa's most respected construction companies, I created the content strategy, architecture and copy for two websites that, each in turn, changed their utilitarian industry's communication standard by fearlessly celebrating the feeling of a special place, and the collaborations that enliven building it.

Embodying rather than describing this winery and estate developer’s customer-focused fixations carves distinction in a blurred field, recalling challenge and success through the perspectives of partners to foreground those in whose service its exacting craft is placed.